CV

Head of Product Design

January 2020 – August 2020

Manage product designers located in Belgium, Poland, and Portugal. Establish Design Operations, collaboration processes, standards, and initiatives within the organization. To support delivering the best user experience to more than 500K Rydoo users across 60 countries.

• Interview, run 1-1’s, set up career paths OKR and implemented peer feedback reviews.
• Setup and facilitation of Design reviews critiques, and documentation of internal Design Playbook to raise the bar of design outputs quality and consistent interface design language for the product.
• Coordinate User research projects with an external agency.
• Cross departments communication and establish team collaboration workflows.

User Experience Designer – Design System

December 2016 – October 2019

Design, launch, and maintenance of Amazon Web Services Design System. Includes UX patterns and guidelines, visuals, and code in AngularJS and React. AWS Design System is the standard for building AWS user interfaces. It ensures consistent and predictable experiences at scale for AWS customers.

Open-sourced in 2022, AWS Design System is now called Cloudscape.

• Research and design of UX flows, patterns, web components, and guidelines for scalable, responsive, and accessible web experiences for data-intensive interfaces. Tight collaboration with front-end development.
• Information Architecture of AWS Design System documentation website and content strategy.
• Audit and writing of accessibility guidelines for web components (WCAG 2.0 and WCAG 2.1).
• Setup and development of the contribution model for processing design ideas from the community to the Design System. Including onboarding and training for contributors.
• Coach designers and developers using the Design System. Support for AWS teams and end-users to meet their goals. In 2017, AWS released 1.430 services and features by teams all around the world.
• Mentored UX interns and new hires. The internships mentored resulted in extended offers.

Recommendation letter available.

Sketchnoter & Concept Artist

August 2016 – November 2016

Freelancing activities in Live sketching, concept art, and UX Design.

• Designed and delivered 15 illustration portraits for Umami Design Talks with Central, Brussels, Belgium.
• Delivered concept art and illustrations for pitch proposals with studio Beyond.io, Antwerp, Belgium.
• Live sketching Smart & the City talks and workshop at Darefest Antwerpen, Belgium.
• Live sketching at EuroIA 2016 in Amsterdam, Netherlands. EuroIA Summit is the leading Information Architecture (IA) and User Experience (UX) conference for Europe.
• Analyzed and designed early mobile application concepts (Business analysis, opportunities, and UX).

Senior User Experience Designer

October 2015 – August 2016

Design and launch of Take East Easy customer and business-facing web and mobile applications. Quality restaurant meals are delivered by a reliable bike-only service. Mobile applications launched in May 2016 for Belgium, France, United Kingdom, and Spain markets. Take Eat Easy grew from 10 to 160 employees in a year.

• Designed, delivered, and user-tested the UX of Android and iOS customer-facing mobile applications.
• Analyzed roadmap and delivered features prioritization.
• In-house designer, strong collaboration with visual designers, iOS, Android, and Front-end web developers.
• Implemented design and development workflow process.

Take Eat Easy filed for bankruptcy in August 2016.

User Experience Designer

March 2014 – September 2015

Design of user experiences for client’s web interfaces.

• Service design, business analysis, and workshop facilitation with clients and internal Project managers, Graphic designers, and Front end developers in an Agile process environment.
• User experience design of web products for Acerta, Dr.Mobile online phone repair platform, and RecordBank campaign.
• Focus on Drupal and Symfony website applications.

Interaction Designer

October 2011 – February 2014

Design of user experiences for research and client applications (B2B and B2C). Human-centered designer (HCD) working with clients’ organizations.

• Facilitated workshops to identify design opportunities and project scope with clients.
• User research, user experience design, and interaction design for Astute, a European research project (collaboration with Sirris, Thales, and ABB), and multiple projects for Sony (e-commerce Sony online store, marketing campaigns, Sony online European community, and Sony support).
• Paired with the client’s UX team, visual designers, and Front-end web developers.
• Created and lectured the Mobile UX Design master class. Responsible for the topics: User research for mobile, designing for touch, and prototyping.
• Co-authored the paper “A pattern-based HMI methodology for multi-modal, real-time, proactive systems” May 2012 – IUI 2013 Workshop on Interacting with Smart Objects.

Interaction Designer

March 2011 – September 2011

Design and maintenance of eBuddy web and XMS mobile chat applications. Interaction designer in a mature design team, in an Agile / Scrum startup environment.

• Designed the user experience (UX) and Interaction design (IXD) of eBuddy’s XMS chat for iOS, Android, Windows Phone 7, and Nokia Qt platforms.
• Designed UX improvements for eBuddy’s web application.
• Paired with in-house UX designers, Visual designers, Product owners, and developers.
• Implemented user testing and focus group practices within the company.
• Run user tests for iOS and Android mobile applications.

Interaction Designer Intern

November 2009 – August 2010

Master thesis: “Human interaction interventional procedures with Philips MultiDiagnost Eleva system. A patient-centered view.”

Understanding the context situation of an interventional procedure performed with the x-ray system Philips MultiDiagnost Eleva – an image-guided therapy, and intervention system. To dive into the real context of usage, field observational research at hospitals allowed to identify the interaction and usability problems that occur among doctors, staff, patients, and this system.

Speaker

07th December 2022

Managing an Agile Design Team

Under the topic of Design Operations, I discuss the processes, challenges, and outcomes of managing a design team in an Agile corporate environment. Hear from my personal perspective on design leadership and management.

Master of Science and Engineering degree (MSc.), Design for Interaction

2007 – 2009

Design for Interaction (DfI) Master’s program focuses on the interaction between the user and a product. Discovery of user needs, conceptualization, vision, design creation ergonomics, prototyping, and testing of solutions.

Advanced Technology Higher Education Network Socrates program (ATHENS)

2009

ATHENS program network is 15 leading European technological universities. This intensive exchange course was held by Jean-Louis Fréchin and David Bihanic under the theme: “Digital Interfaces: objects to be completed”. It focused on the conceptualization of ideas for emotion and products in a digital world.

ERASMUS program

2006 – 2007

One-year student exchange program with Bachelor and Master courses from the Faculty of Industrial Design Engineering (IDE). Focus on Product design development, prototyping, cultural impact and influence on design, drawing skills (2D and 3D), ergonomics, and cognitive sciences.

Bachelor degree, Design

2004 – 2007

Design “Licenciatura” program focused on art, design history, conceptual thinking, visual thinking, graphic design, and aesthetics. Solid background in using drawing as a tool to create design artifacts.