Work experience

November 2020 - Present

Chapter lead UX & UI design

Telenet. Mechelen, Belgium

January 2020 - August 2020

Head of product design

Rydoo. Mechelen, Belgium

Manage the Design team of 6 Product designers located in Belgium, Poland, and Portugal.

  • Leading the product design team including hiring interviews, coaching, 1 on 1’s, performance career paths OKR’s and implemented peer feedback reviews.

Establish product design processes, collaboration, standards, and initiatives within the organization. To support delivering the best user experience to more than 500K Rydoo users across 60 countries.

  • Including implementation and facilitation of the Design team’s critiques, documentation of internal Design Playbook to raise the bar of design outputs quality and consistent interface design language for the product.
  • Coordinate User research projects with an external agency.
  • Cross departments communication and establish team collaboration workflows.

December 2016 - October 2019

User experience designer

Amazon Web Services (AWS). Berlin, Germany

Design, launch, and maintenance of Amazon Web Services Design System. Includes UX patterns and guidelines, visuals, and code in AngularJS and React. AWS Design System is the standard for building AWS user interfaces. It ensures consistent and predictable experiences at scale for AWS customers.

  • Designed detailed interaction and user experience (IXD / UX) for web components, pages, and flows.
  • Responsible for user research, wireframes, design, templates, and collaboration with development for component implementation.
  • Architected (Information Architecture) the AWS Design System documentation website.
  • Developed UX guidelines for scalable, responsive, and accessible (WCAG 2.0 and WCAG 2.1) web experiences for data-intensive interfaces.
  • Created and maintained the Sketch library of high-level UX flows.
  • Developed the contribution model for processing design ideas from the community to the Design System. Including on-boarding and training for contributors.
  • Effectively worked with UX designers, visual designers, and Front-end web developers from Berlin, Seattle, and Palo Alto.
  • Support, coach, and review for designers and developers adopting the Design System. In 2017, AWS released 1.430 services and features by teams all around the world.
  • Mentored UX interns and on-boarded new UX designers to the team. The internships mentored resulted in extended offers.
  • Lectured at the University of Applied Sciences Berlin (HTW), speaker at Web development conferences, and diversity tech events.

Recommendation letter available.

August 2016 - November 2016

User experience designer and concept artist

Freelancer. Belgium

Freelancing activities in UX Design, Concept art, and Live sketching.

October 2015 - August 2016

Senior user experience designer

Take Eat Easy. Brussels, Belgium

Design and launch of Take East Easy customer and business-facing web and mobile applications. Quality restaurants meals delivered by a reliable bike only service. Mobile applications launched in May 2016 for Belgium, France, United Kingdom, and Spain markets. Take Eat Easy grew from 10 to 160 employees in a year.

  • Designed, delivered and user-tested the UX of Android and iOS customer-facing mobile applications .
  • Analyzed roadmap and delivered features prioritization.
  • In-house designer, strong collaboration with visual designer, iOS, Android and, Front-end web developers.
  • Implemented design and development workflow process.

Take Eat Easy filled for bankrupcy in August 2016.

March 2014 - September 2015

User experience designer

Nascom. Genk, Belgium

Design of user experiences for client's web interfaces.

  • Service design, business analysis, and workshop facilitation with clients and internal Project managers, Graphic designers, and Front end developers in an Agile process environment.
  • User experience design of web products for Acerta, Dr.Mobile online phone repair platform, and RecordBank campaign.
  • Focus on Drupal and Symfony website applications.

October 2011 - February 2014

Interaction designer

Namahn. Brussels, Belgium

Design of user experiences for research and client applications (B2B and B2C). Human-centered designer (HCD) working with clients organization.

March 2011 - September 2011

Interaction designer

eBuddy. Amsterdam, Netherlands

Design and maintenance of eBuddy web and XMS mobile chat applications. Interaction designer in a mature design team, in an Agile / Scrum startup environment.

  • Designed the user experience (UX) and Interaction design (IXD) of eBuddy's XMS chat for iOS, Android, Windows Phone 7, and Nokia Qt platforms.
  • Designed UX improvements for eBuddy's web application.
  • Paired with in house UX designers, Visual designers, Product owners, and developers.
  • Implemented user testing and focus group practices within the company.
  • Run user tests for iOS and Android mobile applications.

November 2009 - August 2010

Interaction designer intern

Philips Healthcare. Eindhoven, Netherlands

Master thesis: “Human interaction interventional procedures with Philips MultiDiagnost Eleva system. A patient-centered view.”

Understanding the context situation of an interventional procedure performed with the x-ray system Philips MultiDiagnost Eleva - an image-guided therapy, and intervention system. To dive into the real context of usage, field observational researches at hospitals allowed to identify the interaction and usability problems that occur among doctors, staff, patients, and this system.


2007 - 2009

Master of Science and Engineering degree (MSc.), Design for Interaction

Design for Interaction (DfI) Master’s program focuses on the interaction between the user and a product. Discovery of user needs, conceptualization, vision, design creation ergonomics, prototyping, and testing of solutions.


Advanced Technology Higher Education Network Socrates program (ATHENS)

ATHENS program network is 15 leading European technological universities. This intensive exchange course was held by Jean-Louis Fréchin and David Bihanic under the theme: “Digital Interfaces: objects to be completed”. It focused on the conceptualization of ideas for emotion and products in a digital world.

2006 - 2007

ERASMUS program

One year student exchange program with Bachelor and Master courses from the Faculty Industrial Design Engineering (IDE). Focus on Product design development, prototyping, cultural impact and influence on design, drawing skills (2D and 3D), ergonomics, and cognitive sciences.

2004 - 2007

Bachelor degree, Design

University of Aveiro. Aveiro, Portugal

Design "Licenciatura" program focused on art, design history, conceptual thinking, visual thinking, graphic design, and aesthetics. Solid background on using drawing as a tool to create design artifacts.

Community & Talks

August 2020 - October 2020

UX & UI Design coach

Responsible for the content and teaching of the first UX & UI design module for Hack Your Future Belgium curriculum. Basics of UX and UI aimed to help refugees and newcomers with limited access to education or the labor market who want to start their career in web development.

User experience design: Designer workflow and the basics of UX; Visual design principles: Gestalt, typography, and color; Web Accessibility; Form design patterns; and Usability heuristics.

Watch the class recording (4 hours) on Vimeo.

02th August 2020

Guest lecturer

Invited guest lecturer at Hack The Talk organized by Hack Your Future Belgium. One time introduction class to UX for young developers refugees in Belgium. Focus on Nielsen's usability heuristics and principles of Gestalt.

Watch my talk on Vimeo.

10th July 2018


Amazon WebDevCon. Edinburgh, Scotland

Speaker at Amazon's tech conference focused on web development and front-end topics. Talk about UX as being part of engineering. My view on designing breakable and flexible solutions in a customer-obsessed Design system team.

16th May 2018

Design judge

Adobe Creative Jam. Berlin, Germany

Judge of Adobe Creative Jam, a 3 hours design team competition around a topic non disclosed beforehand.

11st December 2017

Guest lecturer

Invited guest lecturer at HTW University of Applied Sciences, in Berlin. One time class on UX as a career in technology, tips for future developers to evaluate, stress test their front end decisions, and work with designers.

21st November 2017

Speaker panelist

Amazon Development Center Deutschland. Berlin, Germany

Speaker panelist at the Female Career day at Amazon, Berlin. Sharing of sucess stories and career paths in tech and design industry.

02nd August 2017


Amazon WebDevCon. Berlin, Germany

Speaker at Amazon's tech conference focused on web development and front-end topics. Talk about designing web components for Design Systems. How to consider interaction design, states, and edge cases.

10th November 2016

Speaker panelist

World Usability Day. Antwerpen, Belgium

Speaker panelist at the World usability day edition in Antwerpen. Sharing career stories and UX best practices for ethical and sustainable products.

Watch the video recap of that day.

26th May 2016


Umami Talks by Central. Brussels, Belgium

Guest speaker at Umami talks, organized by Central design studio. My talk focused on UX design and team processes in different company sizes and structures.

Watch the video recap of my talk.

Read more about it in this article.